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Research papers

Tale of two countries: UK and Singapore

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Using a Cultural lens to analyze the digital discourse in 2 countries (UK & Singapore) and reveal the macro socio-cultural values, tensions & aspirations, and, in turn, provide...

Catalogue: Fusion 2019
Authors: Daksha Desai, Preriit Souda
Companies: Athene Consultancy, PSA Consultants
November 10, 2019
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Citation

Desai and Souda (2019a, November 10). Tale of two countries: UK and Singapore. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tale-of-two-countries-uk-and-singapore


Research papers

Evolving public health England's approach to behaviour change

Flamingo used semiotic analysis and linguistic modelling to identify and compare the public and personal discourses of cancer that were creating barriers to early presentation, in order to develop future strategy and comms to overcome them.

Catalogue: Fusion 2019
Authors: Emma Munroe-Faure, Lucas Galan
Company: Flamingo
November 10, 2019
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Citation

Munroe-Faure and Galan (2019a, November 10). Evolving public health England's approach to behaviour change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evolving-public-health-england-s-approach-to-behaviour-change


Research papers

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
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Citation

Kroeff, Milanez, Dallegrave, Sainati and Cauduro (2017a, June 15). Brand semantic clustering . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-semantic-clustering-


Research papers

Effective quality

The BBC World Service has been developing a series of performance indicators which permit its activities to be assessed, particularly in comparison with its major competitors in the international radio broadcasting arena. Some of these address...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Allen Cooper, Graham Mytton, Peter Stratton
Company: British Broadcasting Corporation (BBC)
May 1, 1994
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Citation

Cooper, Mytton and Stratton (1994a, May 01). Effective quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/effective-quality